PPC is an abbreviation for Pay-per-click, an online marketing model in which the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re reimbursing for targeted website traffic (or landing page or app). When PPC works properly, the fee is trivial because the click is worth more than what you pay for it. You can hire any good SEO agency like the one in Philadelphia and take advantage of this service.
How can PPC Impact SEO?
You would expect a simple yes or no response when you ask this question. The fact is that PPC has an indirect impact on SEO even though it doesn’t directly affect SEO. The use of PPC and SEO campaigns in tandem leads to a wide range of indirect outcomes. It is best to combine these two strategies if you want your marketing campaign to produce the finest results possible.
So, how does PPC affect SEO then?
● PPC lets your business gain more territory
When you operate PPC ads, they show up at the top of the search results — and when people execute searches, they see PPC ads first. PPC ads, when combined with SEO, help your company occupy more space in search engine results pages (SERPs). If someone skips the ads and goes straight to the organic search results, they’ll see your company’s listing there as well.
This results in a double exposure. Someone sees your paid listing as well as your organic listing. In the end, this increases the likelihood that people will click on one of your listings and visit your company’s website to learn more. Your audience will be “biased” towards your company as a result of the double exposure.
They assume that because your company appears multiple times in the results, you must provide reputable products and services. Combining PPC and SEO is extremely beneficial because it directs more traffic to your site and encourages people to interact with your company.
● PPC helps in discovering organic SEO keywords
Keyword targeting is an important component of your PPC and SEO strategies. You must target the right keywords if you want to appear in more relevant search results. Since SEO takes time to produce results, it can be difficult to assess the effectiveness of your keyword targeting right away.
Fortunately, PPC allows you to see immediate results, allowing you to determine which keywords are driving traffic and which are not. This enables you to improve your SEO targeting and achieve even better results. Using PPC keyword data to inform your SEO campaigns, a seasoned SEO agency can allow you to better understand your customers’ needs the keywords they use, and the once that can benefit them.
● PPC creates Brand Awareness through clicks
PPC ads direct traffic to your website. When someone clicks on your PPC ad, they are directed to your landing page, where they can learn more about your company. People may click on your ad, become distracted, and then leave.
This may appear discouraging, but PPC ads will increase brand awareness. When they search for similar products or services in the future, they will remember your company and are more likely to click on your organic search listings rather than the listings of competitors.
Bottom Line
In summary, while PPC doesn’t directly influence SEO, their collaboration yields substantial benefits. PPC and SEO together amplify online presence, with PPC ads enhancing brand exposure alongside organic listings. The dual impact not only boosts website traffic but also establishes brand credibility. Moreover, PPC provides immediate insights into keyword effectiveness, refining long-term SEO strategies. Additionally, PPC fosters lasting brand awareness, influencing users to choose your organic listings over competitors in future searches. The combined force of PPC and SEO emerges as a formidable strategy, harmonizing immediate gains with sustained brand visibility and trust.
