Inside 23 Layers: The NYC Event Production Firm Turning Brand Moments Into Cultural Events

From Concept to Execution

NEW YORK — There is no shortage of event companies NYC businesses can call when they need a conference organized or a holiday party put together. What is harder to find is a firm that approaches corporate event planning as a creative discipline — one with aesthetic standards, logistical precision, and a genuine understanding of what a brand is trying to say.

23 Layers, the New York-based event design and production company, has staked its identity on exactly that kind of work. Since its founding, the firm has taken a boutique approach to corporate event production, pairing the attentiveness of a smaller shop with the capability to execute for some of the largest brands in the world.

Experiential Events as Brand Strategy

The term “experiential” gets used loosely in the events industry, but at 23 Layers, it carries a specific meaning. The company positions its corporate work as events that “elevate brands into popular culture” — a phrase that says something about the ambition behind each project. The goal isn’t just to produce a clean, well-run event. It’s to create something that people talk about, share on social media, and associate with the brand that hosted it.

This philosophy has resonated with clients across technology, beauty, media, and consumer goods. Spotify, Sephora, Google, Slack, Airbnb, Glossier, and Microsoft are among the recognizable names on the 23 Layers client roster. Each represents a brand with strong visual and cultural identity — the kind of client that arrives with high expectations and a sense of what their events should feel like.

Meeting those expectations consistently, across industries and event types, requires a team that can move fluidly between the creative and operational sides of production. 23 Layers’ structure — led by a founder who functions as CEO and Creative Director simultaneously — reflects that dual requirement. Creativity doesn’t live in one department and logistics in another; they operate together from the start of each project.

The Details That Define the Work

On its website, 23 Layers describes its social events with a line worth noting: “Cohesive creativity is our touchstone, where no detail goes unconsidered — be it food, service, entertainment or design.” The same standard applies to its corporate work. The firm’s award-winning production for Attentive Mobile’s Thread Conference, cited as Best Corporate Event Concept, illustrates the kind of comprehensive approach that earned the recognition.

That attention to detail extends to the physical spaces 23 Layers works in. The Meatpacking District, where the firm is headquartered, is itself a neighborhood defined by design-forward businesses and the creative industry — a fitting home for a company that treats events as designed environments rather than just scheduled gatherings.

Building Beyond a Single Business

What’s notable about 23 Layers as a corporate event planner, NYC professionals evaluate, is that the company hasn’t stayed narrowly focused on one type of work. Founder Jessica Boskoff has built out an ecosystem of connected brands: Neon River Weddings handles the creative wedding market; The Assembly Workshop serves as a professional development platform for the events industry; and La Retreat, launched in 2026, is a travel-focused concept born from the team’s love of Italian culture and design.

Each of these ventures grows from the same core competency — the ability to design and produce experiences that feel intentional at every level. For clients shopping among event companies NYC has available, this breadth of experience across formats and audiences is a meaningful differentiator.

23 Layers works globally, taking its production capabilities beyond New York to wherever clients need them. That international reach, paired with a firmly New York sensibility around design and pace, defines the firm’s particular offer to the market. It is, in the clearest sense, a New York event company that happens to operate everywhere.