5 Revolutionary Design Trends in Melbourne for 2024: A BrandVillage Insight
A study shows over 75% of people recognise a brand through its logos and designs. If you are a new business, a startup, or someone who already owns a business and needs help connecting with the target audience, this blog will help you understand the design trends that will work currently.
BrandVillage is a top-rated innovative design agency in Melbourne that has completed over 450 logo design projects and is a one-stop-creating agency catering to startups, small and medium-sized businesses, and well-established businesses in Australia. They specialise in understanding and using new design trends in their designs, making them unique. Their expert team of designers can help you create a unique brand identity and a connection with your audience.
With the competitive business landscape of Australia, staying ahead in dynamic design trends is not only a matter of aesthetics but also a very strategic imperative for businesses looking to remain competitive and relevant in this competition.
Top 5 Design Trends
Designers can embrace trends by simply
- Adapting and not limiting the trends
- Understand the brand’s message and design accordingly
- By adjusting trends that suit the brand and not just following them blindly.
This way, designers can effectively communicate the brand message, build a strong connection with the target audience and ultimately dive into growth and success. The design trends are prepared after a thorough research of emerging technologies, studies on different colour palettes, and past and present trends in the design field. Let’s delve into it-
Trend 1: Typography & Symbolism Outburst
Using unconventional fonts, also known as unusual fonts, like – a font that resembles handwriting or a font that stimulates three-dimensional effects, unique forms and symbolic representations to communicate the brand’s message, is a trend that can very easily catch the eyes as it is easy to remember.
You can stand out by experimenting with different kinds of fonts and pairing them with fonts from different categories (e.g., pairing a serif font with a sans-serif font). This typography and symbols can create a visible distinct personality from your competitors.
Trend 2: Bold Colour Schemes
In this, designers use bold colour schemes and try to experiment with them by putting together two completely different colour tones to make designs stand out. The vibrant hues and unconventional colour schemes like neon brights, pastel pop and contrasting clashes such as a combination of mustard yellow with lavender are easy to remember, leaving a noticeable impact on the viewer.
From graphic designs to logo designs, bold colours are spreading everywhere. If you analyse big brands, you will see a noticeable change in the colour; it has shifted from nude colour palettes to bold, vibrant colours to make a strong visual presence.
For example- Mailchimp underwent rebranding by changing its logo and introducing a new identity that featured a more vibrant colour palette.
Trend 3: Animated Graphic designs
Animated graphic designs are a great way to engage with the target audience. Through this, you can easily communicate and express your message to people by storytelling, which will help boost your business. Animated Graphics are motion graphics in the form of an element, a mascot, or a font continuously put in motion.
These designs are moving motion pictures with effects called animated graphic designs. Brands are using it on social media channels to showcase products and are encouraging user interactions.
For example- Sephora uses animated graphic designs on its social media to showcase new beauty products.
Trend 4: Blurs and Scribbles
Blurs refers to a design technique where the clarity of an element in the image is reduced. Using motion blurs on some design elements, you can quickly draw attention to the main element. This is a visual treat if done effectively.
Scribbles are freeform designs that are similar to fast-drawn pictures. These scribble designs are relatable as they look human-made and add a little playfulness to the designs themselves.
Trend 5: 3-D Designing
Brands are using 3D Design to create something that can be exciting. These are usually designed as illustrations or elements and characters. Whether it’s a 3-D logo animation, product visualisation, or virtual environment, 3-D designing allows brands to stand out in a crowded marketplace and connect with their audience on a deeper level as
- There is always a personal touch due to its customised nature and
- 3D designs are very versatile, which means they can be used in various applications, from advertising and marketing to video games and product designs.
For example- Optus is a telecommunications company that has employed a 3D mascot named “Ollie” to represent its brand in various promotional materials and advertisements.
Why Follow These Trends?
Following the design trends is different from going in a direction where everyone is going without proper analysis; embracing the changes will help you and your business stay relevant.
- Design Trends help increase the user experience, as once your audience finds you attractive, they will remember the brand, which will help you grow your business.
- These trends can help you stand tall in a competitive market. You can create a unique brand identity by understanding your business, brand value and the associated target audience. After carefully analysing all the aspects, you can use design trends effectively in your brands.
- If these trends are merged with the designer’s creativity, something innovative will emerge. This can be done if they have the freedom to experiment in designing, understand the brand’s value and stay flexible and adaptive, businesses can tap into new ideas and techniques that can push the boundaries of creativity.
Conclusion
Let your creative colours shine, delve into innovation and use these bold fonts and different colour palettes to create something innovative. Logos and graphic designs can help you communicate with your audience and create a unique identity.
If you are looking to make a visual statement, connect with BrandVillage. They have served more than 240 clients and have finished several designing projects, successfully. They can help your business create a unique identity in Australia with their design services.
