Shops and businesses have been using signage as a way to make people aware of their presence and advertise their goods for centuries. For example, way back in 1393 the English King Richard II decreed that it was required that pubs and inns post a sign to identify their business to the official Ale Taster. Since most people couldn’t read or write at the time, an image depicting the pub’s name, like The Boar’s Head was also added.
Things have changed a lot since then, but signage is more important than ever in today’s highly competitive marketplace, and it has evolved to meet the times. This can be seen in the cutting-edge retail signage in Sydney by Kawana that employs a variety of modern technologies to grab the attention of passersby on the street and customers while they shop. Here are just some of the innovative techniques being used to make today’s retail signage more attention-grabbing and interactive than ever before!
Personalized Content And Recommendations – Modern retail has fully embraced personalization and we can see it on their digital signs. Retailers are using data analytics and artificial intelligence to give their customers personalised product recommendations and content while they shop. The analysis of browsing behaviour and customer purchase history allows retailers to tailor product suggestions and new promotions to specifically target individual shoppers, making them more likely to make purchases.
Interactive Touchscreen Displays – Touchscreen kiosks and informative displays are becoming increasingly popular in today’s retail environment. Customers can learn more about products they are interested in while they are shopping, like reviews, detailed product specifications, and promotions all at the touch of a screen. They can also opt to use self-checkout touch screens to speed up their shopping experience. These interactive touchscreen displays have been reported to greatly increase customer satisfaction by giving shoppers the means to interact with products and services in a far more immersive and informative way than in the past.
Integration With Mobile Devices – Today’s digital retail signage offers seamless integration with mobile devices, shoppers can now scan QR codes displayed on digital screens to access additional product information, and make purchases directly from their smartphones!
The digital world has now expanded from your desktop computer or mobile device to the actual world around you, making shopping more interesting, informative, and exciting! It’s now almost hard to imagine that all you used to get from retail signage was the name of the establishment and a picture of a boar’s head!