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Guest post content writing guidelines

Guest post content

Always add 3-4 internal links from the target site blog. Please use an exact match or a close phrase match anchor text for adding internal links.

  1. Please add links to statistics from authoritative websites and link back to them. Stats shouldn’t be older than 2 years and the link MUST be to the original source and not a post like “10 Best SEO Stats You Need to See in 2022”
  2. Add all the required external links on suitable anchor texts naturally. Make sure the anchor text is not an exact match but a synonym, phrase match, or generic match. Always avoid adding external links at the end of any sentence and starting 2 paragraphs of the posts.
  3. Add screenshots and relevant images related to statistics and examples to add value to the post. Always add “Image via website name” with a link on the website name to the source for the image.
  4. Follow the target site guidelines and see how the other posts are formatted on their website to decide your post’s format. End the post with a call to action.
  5. Add the target keyword in the first paragraph and one H2. Try to get its density to 1.5%.
  6. Proofread the post thoroughly and run it through Grammarly before submitting it. Only write in American English unless specified otherwise.
  7. Avoid adding external links in the starting 2 paragraphs (add after 100+ words) and also add minimum 1 internal links before adding any external links.
  8. Avoid adding external links in a promotional way (just write a single sentence and add link, you need to keep content flow in natural content flow.

Linking Rules:

We do not permit the links to be about gambling/gaming or anything related and also to be writing services (and similar pages) links. Since Google sees it as spam, then we don’t permit cryptocurrency topics and links to dating sites (these have been requested before). This mentioned, we don’t prefer the links in the text to be very off-topic either (that makes the article look obviously sponsored). Namely, if there is a link that only leads to some homepage (or product page), it is not a good thing in blog articles. Instead of that, a relevant and on-topic blog article from the page should be added, but not just the product page. Of course, we also avoid linking to our competitors’ pages (this means other email marketing and automation platforms).

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